How is DOOH media categorized?
There are three main segments:
- Place based – Inside commercial environments.
- Retail – Positioned in key locations found close to consumer products that are available for sale.
- Outdoor – Along highways and interstates or on the sides of buildings.
There is a wide spectrum of venue types:
- Convenience Store
- Gas station
- Personal care
- Shopping center
- Health care
- Office building
These venue types all contain tiers, and within these tiers there are different demographics of user types. UCOB is able to segment and communicate with these user types.
UCOB Ventures is committed to growth in premium networks.
The Experts Weigh In
«The approach isn’t all that different from other types of creative development – understand the product, the audience, and the nature of the medium. DOOH, of course, requires some unique considerations: location, type of venue, availability of audio, etc. All of these factors can be very important to developing a successful DOOH ad.»
Jeremy Lockhorn, VP Emerging Media - Razorfish