Strategy

We have the data and the analysts to invent successful campaigns.

Our strategy division includes data generation and advisory to provide you with the full range of strategic analysis and the subsequent evaluation. We accompany you from the development to the implementation precisely aimed on your campaign’s success.

Data Services:

To be able to create an effective campaign, at first differentiated analysis of any involved field is required. We provide analytical services pre and post campaign, segmentation and evaluation criteria. The analysis of information can have a broad reach throughout your organization as it tells you about your customers. A campaign or initiative will succeed or fail dependent on a number of factors: the message, the medium, the timing, the offer and the frequency. Success occurs when these factors are harmonized, and fail when they are out of sync. The simple beauty of Digital Out of Home, Online and Mobile devices is that these factors are fluid and can be refined instantaneously and without significant costs to garner the end goal to your business. Whether it is a network analysis or a recommendation of loop length based on the average dwell time of a customer to your business, we have the hard data and the analysts to interpret it to provide you with the information you need to have a successful campaign.

Advisory:

We are a company that strongly believes in creating experts inhouse, the reality is that is not always possible and outsourcing becomes necessary on the quantum. If a strategy is needed, we can help to put it in place. We are the experts in evaluating exactly what is required to achieve the task at hand, be it a single ad or a comprehensive multi media campaign. We get you started and can help you along the way. Our philosophy is to teach you what works, and then to support you as needed to keep the returns coming.

Our Advisory Services Include:

  • Growth objectives, identifying the opportunities that exist within your organization.
  • Managing the costs associated with your communication initiatives.
  • Managing Risk
  • Managing Compliance Obligations
  • Engaging Stakeholders
  • Mapping the Route to the best ROI

» Download PDF UCOB Services

The Experts Weigh In

«The approach isn’t all that different from other types of creative development – understand the product, the audience, and the nature of the medium. DOOH, of course, requires some unique considerations: location, type of venue, availability of audio, etc. All of these factors can be very important to developing a successful DOOH ad.»

Jeremy Lockhorn, VP Emerging Media - Razorfish