Technology

We reliably distribute and play back media files across unlimited number of locations.

The technology division is the engine of our DOOH service. We feature the latest developments in digital signage and advertising. There is a lot of horsepower here, why not harness it for your business?

You have the screens, love the idea of DOOH, but don’t know where to start? You have your business to run, and you see this as a fantastic means to communicate with your customers, and as a secondary revenue source. Leave it with us we execute it for you.

Our technology is plugged into the largest ad buyers and sellers around the globe, allowing you to develop and realize an additional revenue stream from any audience that can see your screens. You have the ability to restrict or allow anyone from buying ad time on your screens, and shape the messaging in any way you see fit over a number of different interfaces; Digital Screen, Online or on Mobile device. The most compelling value is that you are able to continue to communicate your own message to your clients and audience as they spend time on your premises.

We ensure that the network is properly maintained and is more than capable of handling whatever content you desire to have displayed. The interface is simple and allows you to manage messaging instantly. In fact, if you simply want to see the result of the content on the screens, and wish to have no interfaces to deal with, we can completely manage the service for you from creation to loading and scheduling of the content onto your network.

Technology

Our Network operators set up and manage the digital signage networks and distribute and play back media files across unlimited number of locations reliably.

The advanced architecture and media placement workflow allows automating numerous redundant tasks and simplifies to plan, negotiate and execute massive campaigns with multiple targeted ad versions. Real-time campaign performance reports provide rich data for measuring the ROI of your advertising.

We have access to multiple business sectors, from interactive kiosks, digital billboards and public transit to hospitality, food service, retail, entertainment and other public venues.

Strategic thinking, innovation and profound expertise in digital signage, modern software development, information technology and media make our approach unique. This combination ensures that our product reflects the latest developments in digital signage and advertising.

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The Experts Weigh In

«The approach isn’t all that different from other types of creative development – understand the product, the audience, and the nature of the medium. DOOH, of course, requires some unique considerations: location, type of venue, availability of audio, etc. All of these factors can be very important to developing a successful DOOH ad.»

Jeremy Lockhorn, VP Emerging Media - Razorfish